Privacy Policy

This privacy statement discloses the privacy practices for We are committed to protecting your privacy and encourage you to periodically review this page to be informed of how we protect the information you disclose to us.

Information Collection and Use collect information from our users at several different points on our website.


1.1 General notes on purposes of processing

Every time our website is accessed, particular items of technical information are transmitted by your browser to the servers on which the content you have requested is stored (e.g. name of file requested, date and time of access, type of browser used, internet sites viewed, error messages) and online identifiers (e.g. IP address, cookie IDs, device identifiers). We process these access data in order to run our website (legal basis for this is Article 6(1)(b) of the GDPR).

For administrative and statistical purposes, and to guarantee our IT security, access data are stored in logfiles on the server and evaluated in anonymised form for the foregoing purposes (the legal basis for this is Article 6(1)(f) of the GDPR). Logfiles do not contain any personal data or online identifiers. It is therefore not possible to identify you by means of these logfiles or to trace which content you have requested on our website.

Beyond this, data relating to your person (e.g. your name, your contact details) are only transmitted to us if you actively and deliberately supply us with this information for particular purposes. This is the case, for instance, when registering, when ordering goods, and when sending messages to our Customer Service. In such cases, we shall process your information only to the extent

  • as is necessary for the purpose in question, i.e. particularly in order to process orders and requests as part of our customer service (the legal basis for this is Article 6(1)(b) of the GDPR);
  • that you have expressly agreed to this, i.e. you have given us a declaration of consent, for instance by ordering our newsletter or when taking part in customer surveys (the legal basis for this is Article 6(1)(a) of the GDPR);
  • necessary to pursue our legitimate interests and those of third parties, e.g. in carrying out market research, direct marketing and optimisation of business processes in compliance with statutory regulations (the legal basis for this is Article 6(1)(f) of the GDPR);
  • required because we have a legal duty of data processing, e.g. pursuant to duties of storage under commercial and tax law.

1.2 Registration for a YOUGOTRENDS account / My Account

If you are a new customer registering for a account (My Account), you must provide the following information about your person:

  • Form of address
  • Your first name and surname
  • Your e-mail address
  • A password which you have chosen

Any further information is voluntary. We shall store and use your data only to set up your account. We shall use your voluntary information as set out in this Privacy Policy and to perform any contracts which we may conclude with you, in order to personalise our services, including your accounts (the legal basis for this is Article 6(1)(b) of the GDPR).

1.3 Processing orders

We shall store and use your order data to perform the associated purchase contract by sending the goods ordered, and to handle further contract administration, including returns and guarantee management. In the course of order handling (e.g. payment, shipping) your data will also be transmitted to third parties, such as outside payment service providers (e.g. PayPal) and parcel services, insofar as this is necessary to carry out your order (the legal basis for this is Article 6(1)(b) of the GDPR). Under you will find an overview and further details on our transport service providers and the payment options we accept.

1.4 Use of your e-mail address for marketing purposes

If you have already bought goods on, we shall use your data to the extent allowed by law to dispatch e-mails containing marketing information for similar products and services (the legal basis for this is Article 6(1)(f) of the GDPR, grounded on our legitimate interest in direct marketing within existing customer relationships).


With the aid of web-analysis services we capture statistical information on the general use of our website, in order to make our service continually more user friendly, to monitor the success of our online advertising, and to undertake market research.

For this purpose we employ the following web-analysis services (the legal basis for this is in each case Article 6(1)(f) of the GDPR)

2.1 Google Analytics

Our website uses Google Analytics, a web analytics service provided by Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Irland (“Google”). Google Analytics uses cookies to capture your access data when visiting our website. These access data are combined by Google on our behalf into pseudonymous usage profiles and transmitted to a Google server in the USA. Before this is done, your IP address is anonymised. We therefore cannot tell which usage profiles belong to a particular user. Thus, using the data captured by Google, we cannot identify you, nor can we tell how you use our website. Should, in the exceptional case, personal data be transmitted to the USA, Google has in addition acceded to the EU-US Privacy Shield. This means that the data processing carried out for Google Analytics is subject to an adequacy decision by the EU Commission, i.e. the level of data protection is recognised as adequate, even if the processing is carried out, in the exceptional case, in the USA.

Google will use this information on this website operator’s behalf in order to analyse your use of the website, to compile reports on website activity, and to supply further services to the website operator associated with use of the website and internet. It is these purposes which are served by our legitimate interest in the said data processing. The legal basis for the use of Google Analytics is Section 15 (3) of the German Telemedia Act (TMG) or Article 6 (1) (f) of the GDPR. The data which we send and which is linked with cookies, user identifications (e.g. user ID) or marketing IDs are automatically erased after 14 months. Erasure of data whose retention period has been reached is carried out automatically once a month. You will find more detailed information on terms and conditions of use and on data protection at

2.2 Disabling Google Analytics:

You can object at any time to the production and evaluation of pseudonymous user profiles by Google. To do this, you have the following options:

  1. You can adjust your browser that cookies from Google Analytics are blocked (see Section 3).
  2. You can insert a disablement cookie by clicking here: Disable Google Analytics.
  3. You can install the disablement plug-in supplied by Google at on your Firefox, Internet Explorer or Chrome browsers (this option does not work on mobile devices).

Please note that disablement via disablement cookie or disablement plug-in only applies to the browsers via which the objection was issued. If you erase the disablement code manually or use another browser, the objection must be issued again.:D

3. Cookies

A cookie is a piece of data stored on the user’s hard drive containing information about the user. We use both session and persistent cookies. Cookies enable us to track and target the interests of our users in the aggregate by analyzing popular areas and products to enhance future experiences on our site. Cookies do not cause damage to your computer systems or files, and only the web site that transferred a particular cookie to you can read, modify or delete such cookie. If you do not want information collected through the use of cookies, there are simple procedures in most browsers that allow you to delete existing cookies, to automatically decline cookies, or to be given the choice of declining or accepting the transfer of particular cookies to your computer

3.1 Are cookies safe?

Yes. The information stored in cookies is safe and anonymous to any external third party, and your account security is never compromised. You can find more information about cookies at and For a video about cookies visit

3.2 Can I turn off cookies?

Yes – but if you choose not to allow the use of cookies, your experience of our Site will be limited and many integral aspects of the Site, including (but not limited to) adding items to your shopping bag and accessing your account, will not work at all.

To change your cookie settings, or if you want to be notified each time a cookie is about to be used, you should amend the settings provided in your web browser to prevent us from storing cookies on your computer hard drive. 

For information on how to disable cookies, please consult the “Help” tab of your browser via the menu bar. For further information on non-essential cookies used for targeting and banner advertising please see below.

3.3 Aggregate Information uses aggregate information from demographic surveys, traffic patterns and IP addresses to customize our site. Aggregate information is occasionally shared with third parties for purposes such as planning or executing advertising or promotions.

3.4 Catalog, Newsletters etc.

If a user wishes to subscribe to our catalog, newsletter, etc., we ask for contact information such as name, street address and e-mail address to provide these communications. Because we respect our users’ privacy, we provide a way to opt-out of these communications. Please see the choice and opt-out section below.

On rare occasions it is necessary to send out a strictly service related announcement. For instance, if our service is temporarily suspended for maintenance we might send you an e-mail.

Generally, users may not opt-out of these communications, though you can deactivate your account. However, these communications are not promotional in nature.

4. Security takes every precaution to protect our users’ information. When our registration/order form asks users to enter sensitive information (such as credit card number and/or social security number), that information is encrypted and is protected with the Secure Socket Layers (SSLs) encryption software. While on a secure page, such as our order form, a lock icon appears on the bottom of your Web browser. When you are not on a secure page, no lock icon will appear. In addition, the servers that we store personally identifiable information on are kept in a secure environment under restricted access. However, security systems are not infallible, including encryption systems. While we use reasonable efforts to protect your personal information, we cannot guarantee its absolute security.


Under data protection law you enjoy the following statutory data protection rights. To assert these rights you can contact us or our Data Protection Officer (see Section 1) directly at any time:

  • You have the right at any time to require information about the processing of your personal data by us. In providing this information we shall explain our data processing to you and provide you with an overview of the data stored relating to your person.
  • Should data stored with us be incorrect or no longer up-to-date, you enjoy the right to have these data corrected.
  • You can also require the erasure of your data. Should in the exceptional case such erasure not be possible due to other legal regulations, the data will be blocked, so that they are only available from now on for this statutory purpose.
  • You can also have the processing of your data restricted, e.g. if you believe that the data stored with us are not correct.
  • You have the right of data portability, i.e. the right to require that we send you at your request a digital copy of the personal data which you have supplied.


If you wish to exercise your following statutory rights of withdrawal and objection, a notification without formal requirements to the contact details set out in Section 1 will suffice. 

6.1 Withdrawal of consent

Under Article 7(2) of the GDPR, you have the right to withdraw at any time a declaration of consent once given. This will have as a consequence that we no longer continue in future the data processing based on this consent. The legality of the processing which has taken place pursuant to the declaration of consent up to the time of withdrawal will not be affected by your said withdrawal.

6.2 Objection to processing of your data

Insofar as we process your data on the grounds of legitimate interests under Article 6(1)(f) of the GDPR, you have the right under Article 21 of the GDPR to object to the processing of your data should reasons exist arising from your particular situation or the objection is directed towards direct marketing.

Should your objection be directed towards direct marketing, you have a general right of objection, which will be implemented by us even without statement of grounds.

If you have any questions about the security at our website, send us an e-mail at for more info